The LUSH International Association was created to unify, empower, educate and advocate for a growing community of hoteliers and hotels within the critical path of sustainability. Luxury is powerful. Eco luxury is beautiful, captivating, and generates an impact on nature and local communities. And above all, LUSH is a global movement that we are proud to lead.

Image by Edvin Johansson
Image by Edvin Johansson

MISSION

To create a healthier world being the collective voice of the luxury hospitality interested in combining sustainability and luxury, always promoting the wellbeing of local communities and nature.

VISION

A healthier worlds and a vibrant, united and green global luxury hospitality industry powering sustainability and economy.

Image by Paul Skorupskas